New Financial Comparison Website Helping South Africans Make Smarter Money Decisions
Johannesburg (July 25, 2016) – A new website, LikeMoney.co.za launched in February 2016 is empowering South Africans to make informed financial purchasing decisions with its innovative concept of comparing financial products based on what their friends & other social media users like and recommend. Consumers can use the platform to compare credit cards, bank accounts, insurance, investments, broadband deals, car rental, flights and more.
Around the world, consumers believe they are benefitting from price comparison websites for car insurance, life insurance, credit cards and a range of other services. But with more and more people shopping online, price is becoming less and less of a determining factor on which company gets the business.
Consumers are increasingly relying on the reviews of others to make their decisions; however, although many companies have outstanding reviews online, the hard truth is that most of them use unethical methods to make their brands stronger by posting fake reviews and testimonials.
It’s far easier to trust a friend with past experiences with a company than a stranger. Thus, LikeMoney is honest and fair in helping their customers and clients. The website provides unbiased, objective and independent information so users of the platform can evaluate the benefits of financial and consumer products. As a result, consumers can exercise confidence when purchasing financial products based on reviews of real people on social media regardless of the price tag of a product.
What’s more is that the company has their own social rating via the likes and reviews from friends and other real users. In other words, the ratings of companies and their products are based purely on the public, which provides completely unbiased, rated products.
LikeMoney is the brainchild of Erez Atia, who is also the Marketing Director of the company. When asked about his motivation for creating the platform, he said: “In today’s technological era, it is so easy for companies to be scrutinized for bad service delivery over the web. I envisioned a platform to help both the consumer and the company. Likemoney provides financial products that have been rated by customers, people with first hand experience. This way, companies will be rewarded for good service delivery & become trusted by consumers with Likes. Consumers will benefit from finding the best financial products rated by the public.”
The LikeMoney website is user-friendly, simple to use and optimised for web & mobile devices. Users can choose from a list of products and services that they want to compare. They can also write a review and help their friends obtain a trusted opinion.
Just login to Likemoney with a Facebook account to see what are the most liked financial products amongst friends.