According to recent research, subconscious psychology plays a big role in the purchasing decision of a house. Most people just think location, location, location; architecture, space and great design when it comes to the value of homes. Think again. This article will explain to you how to increase the value of your home psychologically.
Tony Clarke, the MD of the Rawson Property Group stated that there is much more to a property purchase than just an objective assessment. These basic assessments definitely do play the major role in assessment o
f a household, although you should never look past the little idiosyncrasies that influence buyers without their conscious knowledge. A UK property website discovered one of these idiosyncrasies. They claimed that the name of a road can have a dramatic effect on a properties price.
Clarke went on to say that in South Africa there are distinctive price trends that can be seen in street names. He said that the top five most expensive streets in South Africa aren’t even streets at all. The addresses with the word “street” in them are very rare on the luxury property chart-toppers. “Road” features the most often on the most priciest address list followed by “Avenue” in second place. Houses with their own names also tend to sell at a premium when compared to equivalent, nameless, properties. Clarke, “what sounds more enticing: 22 Park Street, or Parkside Manor?”
Rawson Properties stated that water views almost always outweigh landscape, both here and overseas. In South Africa many of the most expensive properties are ocean facing. Another unexpected factor that appears to have a direct impact on property purchase behavior include the slop of a neighborhood, the hillier the better. All these elements may, at first glance, appear unrelated, but according to Clarke there is a common thread running through them all. “It’s all about our natural, human desire to feel special,” he said.
