98 Things Facebook Knows About You
The first question you need to ask, who knows the most about you? You might think it’s your partner, friends or your parents (assuming you had the sort of tame life your parents would find acceptable).
But most likely, you’d be very wrong. That’s because all our favourite tech companies now have more info about you and your lifestyle than anyone else you know. The firm with the largest info stash is still most likely to be Google, which could theoretically tell an awful lot about your life based just on your search history.
So coming into second place is the one, the only, Facebook! This social network holds gazillions of our photos, conversations and innermost thoughts. Now Mark Zuckerberg’s firm has revealed the 98 things is has for all users, which can be found on a new website revealing how Facebook targets users with advertising.
“We want the ads people see on Facebook to be interesting, useful and relevant. Like many companies, we provide information that helps better explain this practice and we give people ways to opt out and help control their experience” according to a Facebook spokesperson.
Here are the facts and secrets Facebook has found out about you or is trying to discover:
- Your location
- Age
- Generation
- Gender
- Language
- Education level
- Field of study
- School
- Ethnic background
- Income and net worth
- Home ownership and type of home
- Value of your home
- Size of your property
- Square footage of your house
- The year your house was built
- Who lives in your house
- Whether you have an anniversary approaching in the next month
- If you’re living away from family or hometown
- Whether your friends with someone who has an anniversary, in newly married or engaged, recently moved or has an upcoming birthday
- If you’re in a long-distance relationship
- If you’re in a new relationship
- If you have a new job
- If you’re recently engaged
- If you’ve just got married
- If you’ve moved house recently
- When your birthday is coming up
- Parents
- Expectant parents
- Mothers, divided by ‘type’ (which includes ‘soccer mums’ or other maternal tribes)
- If you are likely to engage in politics
- Whether you are conservative or liberal
- Relationship status
- Employer
- Industry
- Job title
- Office type
- Interests
- Whether you own a motorbike
- If you’re planning to buy a car
- If you have purchased auto parts or accessories recently
- If you are likely to buy auto parts or services
- The style and brand of your car
- The year your car was bought
- Age of your car
- How much money you’re likely to spend on your next car
- Where you are likely to buy your next car from
- How many employees your company has
- If you own a small business
- If you work in management or is in an executive position
- If you have donated to any charity (divided by charity type)
- Operating system
- If you play browser games
- If you own a gaming console
- If you have created a Facebook event
- If you have used Facebook Payments
- If you’ve spent more than the average amount on Facebook
- If you administer a Facebook page
- If you have recently uploaded photos to Facebook
- Internet browser
- Email service
- Early/late adopters of technology
- If you are an expat and what country you’ve left
- If you belong to a credit union, national bank or regional bank
- If you are an investor
- Number of credit lines
- If you are an active credit card user
- Credit card type
- If you own a debit card
- If you carry a balance on your credit card
- If you listen to the radio
- What TV shows you like
- If you use a mobile device and what brand it is
- The Internet connection type
- If you have recently bought a smartphone or tablet
- Whether you access the internet through a smartphone or tablet
- If you use coupons
- The type of clothing your household buys
- Which time of the year you do the most shopping
- Whether you are a ‘heavy’ buyer of beer, wine or spirits
- What groceries you buy
- Whether you buy beauty products
- Whether you buy medications
- Whether you buy/spend money on household products
- Whether you buy/spend money on products for kids or pets and what kind of pets
- If your household makes more purchases than the average household
- If you tend to shop online or offline
- The type of restaurants you eat at
- The kinds of stores you eat at
- If you’re interested in adverts offering auto insurance, mortgages or satellite TV
- Length of time you as a user have lived in your house
- If you are likely to move soon
- If you are interested in sport
- If you travel frequently
- Whether you commute to work
- The type of holiday you enjoy
- If you have recently returned from a holiday
- If you have used a travel app
- Whether you are involved in a timeshare
As a Facebook user, you might not have entered any of this information into your Facebook profile, but Facebook knows. Ever wondered how people you’ve met at a party one week ago now suddenly shows up as friend suggestions on your news feed on Facebook?
The moment you log off of Facebook to go to shoe website, Facebook knows and that’s why you see ads on shoes. That’s because Facebook follows everything you do, say and where you go. All to help give you a better Facebook experience.
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